Hel.Hueless Retail Lighting Design

2022
Sketch Design
Prof. Dipl.-Ing. Michael Rohde

Clothing brand founded by Helin Tan, reflecting the idea of the power of black & white photos being more dense and emotional by the name of “hueless”.

Hel.hueless itself is created by the combination of the black-white photographed architectural images and little touches with single color additions.

Main design prinsiples:

In a respect to the brand idea, keeping the density of the presence of black and white.
Carrying the collages into the architectural space.
Minimum color use and structural additions to enhance the dominance of relationship between black and white.